Going back to the dashboard, the “Try our Advanced Check” link pulled up multiple listings for SEOmoz, one for each of our old business addresses (we’ve moved twice since I’ve been employed).
This is actually important information to have because David told me it’s important to claim previous addresses and update the information in order to consolidate listings. Also, since one of our old listings has a couple citations, absorbing that listing could hopefully push down the negative citation displaying for our most current location. Lastly, notice how two of the businesses say “SEOmoz” and one says “SEOmoz.org.” David stressed to me the importance of keeping business mentions consistent and going with the same name each time.
I loved seeing this information, but I wouldn’t have thought to click on “Try our Advanced Check” because above the link it says “Expecting to see a different business?” The result for SEOmoz’s current address was exactly what I was expecting, so I didn’t bother to run an advanced check. It would be nice if the snapshot said something like “We have found X similar business results that may interest you,” which would compel me to click and see that we have to claim and update our old listings.
Some other nice touches on Get Listed include ways to rank higher in the local search engines and a great resource center that features lots of local search marketing advice, information and tips. The site also displays recent local search engine reviews for your business, but I didn’t have any for TN Multisports or for SEOmoz, so that’s something I definitely want to play with in the future.
Overall, I really like the concept of GetListed.org. I think it’s an especially valuable tool for small businesses who maybe can’t afford to hire an SEO or don’t have a huge marketing budget but want to do what they can in order to have some visibility online. My previous post about the ramifications of the Honey Hole not verifying their listing is a perfect example of how Get Listed could help businesses with local search. It’s also great for SEOs like me who aren’t experts in local search and need a crash course on which metrics are important and what to do in order to improve local search rankings. Additionally, it’s a good resource that I can refer to people to help get them started and going in the right direction.
Other than the “stickiness factor,” however, I think that Get Listed is a great new addition to local search and that it has the potential to help out tons of local businesses and SEOs with their local search efforts. I’ll definitely keep using it for TN Multisports and some of my friends’ small businesses, for site audits and for Q&A, and I’m looking forward to seeing how David and Pat continue to improve upon it and make it even more valuable.
